ABOUT US

BUILT ON
EXPERIENCE

A team with 25 plus years of outdoor industry, apparel and lifestyle brand experience, that delivers exceptional results for our brand partners

Todd Fuller
CEO

BIO

As CEO of Obsession Lifestyle Brands,

Todd brings 25 years of experience in the fishing & outdoor industry, scaling lifestyle brands and leading passionate teams. Todd transitioned into executive leadership to merge his design, sales, and marketing background with his passion for the outdoors. Known for his relationship-driven, strategic leadership approach, he specializes in identifying market expansion opportunities, curating products, and driving growth strategy for Obsession Lifestyle Brands.

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John West
CRO

BIO

John is a results-driven executive with over three decades of experience leading and operating high-growth businesses within the outdoor recreation sector. Known for his strategic vision and deep business acumen, John has a proven track record of driving revenue growth and operational excellence across both early-stage start-ups and mature corporations. A passionate outdoorsman, John resides in southwest Washington, where he spends his spare time fishing for salmon, trout, and steelhead.

W. Scot Simpson
COO

BIO

As Chief Operations Officer, Scot leverages over two decades of experience in the apparel industry to optimize the engine behind Obsession Lifestyle Brands growth. Scot excels at transforming supply chains into competitive advantages, managing risk, and delivering the reliability required to drive Obsession Lifestyle Brand’s vision forward.

He's an avid bird hunter and enjoys fly fishing in the mountains of North Carolina.

Paul Ruda
Director of Sales

BIO

An avid outdoorsman, Paul grew up fishing and hunting in Central Minnesota. Today, he enjoys sharing his passion for the outdoors with his family. Everything from targeting crappie, bass, and walleye on his home lake to saltwater species, as well as hunting deer and turkey. Combining that passion with his career has led to an exceptional reputation in the industry, resulting in over 25 years of sales and business leadership experience in the outdoor industry. Primarily focusing on business strategy, portfolio advisement, and market opportunities, Paul has a unique ability to provide a thorough analysis for individual brands and holdings companies alike.

Greg Boyd
CFO

BIO

As CFO, Greg brings over 20+ years of seasoned experience to OLB in the areas of business transition related to growth, financial leadership, strategic planning, budgeting and forecasting, operational oversight and management of FPA, Accounting, Human Resources and technology, business process and systems integration.